Areas of Expertise
Marketing
· Company positioning in the market place
· Company organization to achieve market goals
· Assess company/ product/service viability, differentiation and competitive activity
· New market analysis
· Analysis and enhancement of lead generation programs
· Lead qualification program
· Organization of distribution channels to launch new product lines
· Develop direct and electronic mail campaigns
· Develop press releases, sales letters and literature.
Sales & Sales Management
· Organization and management of current sales activities
· Development of Business Plan for sales activity
· Design and organization of new Product/Service Divisions
· Selection of best sales channel(s), direct sales, telemarketing or third party channels
· Implementation of system for Distributors, System Integrators and Value-added Resellers (VAR) - domestic and/or international
· Design and implementation of an International Sales Office
Training
· Analysis and enhancement of current training programs
· Organize new training programs
· Coaching
Recruitment
· Identification of best recruiting sources
· Identification and qualification of potential applicants
· Screening applicants/Initial interviewing
Contract Management
· Identifying and negotiating development contracts
· Developing and managing business portions of research and grant proposals
· Drafting contract agreements, such as OEM, Distributor Agreements and product licensing
· Negotiating contract agreements with companies/attorneys in your best interests
· Negotiating and managing legal issues of contract activity for both new and existing accounts